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Music genres seem to be like a pair of bikinis, it’s not popular unless you’ve mixed and matched. There has been a not-so-recent surge of EDM saturating the pop charts, or you could also say the opposite. These days it’s quite easy for an artist to cross genres and grow in popularity as opposed to the fans feeling culture shock and bailing. It seems many more subgenres have emerged that allow some of our biggest pop artists to become multiple chart toppers.
Ariana Grande is the latest prime example, having landed her first dance/electric song chart entry Break Free at number four. It helps however, when your featured act is Zedd, legend of the crossover realm. He is also responsible for other hits such as Stay The Night wherein he features Hayley Williams, known most prominently for her pop/rock associations. Hayley, like Ariana, had also dabbled in some R&B and rap prior to her change into electronic dance music.
The list can go and on – contrasting artists DJ Snake and Lil Jon have been smashing the top 10 of Billboard Hot 100 for 28 weeks now with Turn Down For What, and Coldplay is also faring well. The band’s latest release A Sky Full of Stars produced and written with Avicii, earned them a first top 10 on Dance/Mix Show Airplay. What we can deduce, according to the stats, this will be a cumulative trend. Keep your eyeballs open for the odd socks movement next.
Coming off her latest hits, ‘Fancy’ and ‘Work’, Iggy Azalea has been featured in teen pop sensation Ariana Grande’s new music video ‘Problem’. The video features both Iggy and Ariana in a retro 60’s throwback, filled with knee high boots and stripes galore. The video has been released a month after the official release of the song, which rose to number 2 on the Hot 100 charts. Iggy Azaela joins the ranks of the Beatles as the only artists to rank at both No. 1 and 2 simultaneously on the Hot 100 charts.