BRIAN LASSITER

BRAND AND SPONSORSHIP MANAGER – NORTH AMERICA

Brian is considered one of the pioneers of the “Atlanta Rap and Hip Hop” music scene. He began his career in the music industry at just thirteen years old, working as a musician and style setter for his peers.

In his formative years, he was mentored by one of the greatest record industry veterans, Gene Burleson, and soon became his role model’s prodigy. This gave Brian the opportunity to gain experience in radio, promotions, marketing, production and distribution, all by the time he reach the age of seventeen. From here the only way was up as they say.

Brian is an undisputed pioneer and he is recognised in many industry bibles. He brings over 25 years of brand and marketing sponsorship negotiation and placement skills to the table. We are honoured to have Brian as the SVP of brand and sponsorships for North America.

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