A dynamic trio – DJ Central, Ordior, and Sarkodie AKA The Beatman!

Straight out of Ghana comes The Beatman! Sarkodie has been taking the world by storm, and our partner company Ordior is here to help support the rights management for this musical movement!

Michael Owusu Addo, known professionally as Sarkodie, is a Ghanaian rapper and entrepreneur from Tema. His contributions to the Ghanaian music industry have earned him numerous accolades, including the Vodafone Ghana Music Award for Artiste of the Decade. He was announced the very first winner of BET’s Best International Flow act at the 2019 BET Hip Hop Awards. For such an influential figure in modern music, there is no second-best. The only standard that is acceptable is the best of the best, and our partners over at Ordior hope to rise to this challenge for Sarkodie’s rights management needs. The Ordior team has been successful in recovering unclaimed YouTube and performance royalties, and payments are already flowing to Sarkodie. His catalogue is now under our best protection, and Ordior have done their best to give the band a big push and grant it new life. Rest assured that Sarkodie’s rights are completely protected, thanks to Ordior! This is a brilliant opportunity, and will lead to a new golden era for Ordior and Sarkodie – the chance to spread some of the greatest music on the planet even further to the audiences that deserve to hear it! Basically, DJ Central’s job is easier than ever. Very good news for those who like spicy flow like this!

Yen dot com puts it well in Sarkodie’s bio: “The question ‘who is Sarkodie’ and how old is he?’ or ‘why is he famous?’ are so prevalent in Ghana and other parts of the world. This is because Sarkodie is considered as the fastest rapper in Africa. … Most Ghanaians recognize him as the best hip hop and hip life artist in the country and Africa. Many Ghanaians believe that he is the one that brought the Azonto dance and genre back to life in the world.” His latest album, Black Love, is absolutely full of bangers, and his social media followers are taking notice! Perhaps after hearing some of his tracks, you’ll number among these followers…?

Ordior and DJ Central are proud to represent such a figure, and we invite you to discover for yourselves why we took this step! We feel that supporting an artist such as Sarkodie is an intelligent and just decision, but we’ll leave it to you to form your own opinions of his music!

Be sure to check out Sarkodie’s social media platforms so you can let him and his team know what you think of his talented work!