Tag Archives: dj and producer

royal-flush

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It’s curious to know who really makes the cogs turn in EDM.  Who is really making and breaking the deals and how much power do they have?  You’d be surprised to know that many DJs have been self-starters and have created labels of their own to help push their career forward as well as to nourish the careers of young hopefuls.   Not all have stood the test of time, but if we shine the spotlight on big players like Skrillex and Diplo, we find that these household names are doing much more than just playing us a hit or two, they also have the key to the candy shop.

Skrillex for instance is the founder of OWSLA, signing on some of the newest players in EDM such as Zedd, Porter Robinson, Jack Beats and Kill the Noise.  So not only has this six Grammy Award winning DJ and producer been worshiped by our mainstream radios for his music alone, but he has also taken a gamble and succeeded in controlling some of the next biggest EDM artist around.

This goes for Diplo too, who spearheaded the label Mad Decent in 2005.  Baauer’s Harlem Shake is under this label, along with artists like Flosstradamus, Rusko, Zeds Dead and Snoop Dogg’s reggae project Snoop Lion.  Furthermore, Mad Decent made Fast Company’s 10 Most Innovative Companies in Music, at a well earned number five.

Armin Van Buuren and an abundance of other DJ/producers are playing the same game and reaching further than the decks to take on a whole other side of business.  Some may fold, but for a decent number of players, they hold a royal flush.

Source:  www.billboard.com

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Porter Robinson and is ‘Hottest Record In The World Right Now’.

Porter Robinson is delivering to us a real gem, the euphoric, swelling Lionhearted, a team-up with Swedish outfit Urban Cone.

On his BBC Radio 1 show, Zane Lowe bestowed Lionheart with his coveted tag of ‘The Hottest Record In The World Right Now’. As much as Robinson has pitched Worlds as a departure from main stage sounds, this one has all the hallmarks of a summer anthem.

The track is sure to be a highlight of Robinson’s shows across North America this fall. Shortly after the August 12 release of Worlds on Astralwerks, the production wunderkind will set out on a 40-date trek, beginning in Vancouver and winding to a close in Miami.

About the live shows to come, Robinson reveals “I plan to be doing all originals, kind of like a career-spanning, mash-up, multi-tracked, sample-triggering live show”. “I don’t want to copy his set-up, but watching Flume’s show, where he’s triggering samples – a lot of that stuff inspires me and gives me ideas. I want to do something different, for sure.”

Listen Lionhearted:

Via Source inthemix.com.au